Marcus Cassidy Photography
Marcus Cassidy is an Irish photographer. His work has been featured in international publications and media. For his personal branding, I worked closely with Marcus to create a mark that could represent both his own visual identity and his work. I designed a monogram logo that combined the graphic elements of a camera lens, a square frame and his initials. The typography is restrained and simple and the colour palette is limited to only black and white; a reference to photographic negatives but also to allow the work to be the main showcase. This project was completed by me while working with the team at Catalysto.
Project Outcomes: Brand Design, Visual Identity, Print Material
Client: Marcus Cassidy Photography