Central Statistics Office Rebranding

The Central Statistics Office (CSO) is Ireland’s national statistical office and is responsible for the collection, compilation and dissemination of all statistical information relating to economic, social and general life in Ireland.

Despite the important national role of the CSO they had no brand presence or recognition and were in need of a complete rebranding. The new CSO logo mark was created by combining the graphic elements of a percentage symbol, the initials CSO and a Celtic knot. The percentage symbol represents the statistical work and insight through data that the CSO provides while the Celtic knot represents CSO’s commitment to serve as the safe guardians of Ireland’s memory.

For this project I designed the new CSO brand, produced extensive brand guidelines and designed numerous brand applications. As the leading creative I also worked closely with their internal design team on the new brand launch and and worked on the website redesign.This project was completed by me while working with the team at Catalysto.

Project Outcomes: Brand Design, Strategy and Development
Client: Central Statistics Office

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